Alakazam have got a swanky new-look site (they’ve lost that annoying flappy bit from the top!) and they also introduced a ‘loyalty point’ scheme. Basically you get points for the magic you buy, and these can be used to get discounts off future orders (it works out as 5% of your order value – though apparently they will have special offers from time to time where you can get more points for your pound).
And if you want an idea for something to earn points on, if you are obsessed with magic wallets (like me!) – then the Real Man’s Wallet is a great card to wallet trick which seems to have been very popular with the reviewers. It will get you 45 loyalty points (worth £2.25!).